Marketing The Persuaders Essay Example | Topics and Well Written Essays - 1000 words

Marketing The Persuaders - Essay Example It should be noted that advertising campaigns are often the company's ticket in gaining the market's attention and patronage. An example of showing the importance of market research is Rapaille who stated that a lot of products have failed to succeed because advertisers were not so keen in their marketing research resulting to sending off codes in their advertising campaigns which discourages them to buy the advertised luxurious products. It is irrefutable that customers are being bombarded with thousands of advertisements everyday which, instead of attracting customers, create distraction and confusion in their minds. This confusion and distraction comprise the "clutter." The video states that a company which tries to break the clutter will only become a part of it. However, some measures may be effective. In order for the company to break into the clutter, it must conduct an intensive and extensive marketing research in order to gain information on how to efficiently communicate with its customers. The company should be able to launch a campaign which stands out from the rest of its competitors and other companies. It is also very important that the business organization is able to deliver the value and satisfaction that it promises in its campaigns. 3. How would you describe the Song communication campaign Strength/weaknesses. Would you have supported it as a VP marketing for Song Why/why not Song's communication campaign is not efficient as evidenced by the very low of brand recall. The airline's advertising campaign did not gain the reception that the managers were hoping for. Song has an untapped and very good target market-women. The process of coming up with the marketing campaign is also very impressive. However, it can be seen that the company's communication campaign is very much different from the image that it want to convey. The company wants to market itself as a hip and trendy airline but its television advertisements shows "fun." The marketing campaign also fails to differentiate Song from its competitors neither does it identify the company as an airline. Also, Song has also seemed to suffer from relying on television advertisement. Technology nowadays allows watchers to zap commercials to turn to other programs. The company should have utilized other channels for its ads like women magazines and even fashion shows. I believe that song needs a better communication campaign which is more competitive and captivating. I will not recommend the current advertising strategy because of its inability to stand out and failure to deliver to the customer the message that it intends to convey. 4. What do you think about motivation research using projective techniques as the ones seen in the video (storytelling/drawings) Do they lead to credible/valid results Is it ethical for marketers to get in our minds Motivation research

The Helmet-To-Helmet Rule Essay Example | Topics and Well Written Essays - 1500 words

The Helmet-To-Helmet Rule - Essay Example It is seen that the new helmet-to-helmet rule works effectively in reducing the number of concussions. This is basically achieved through the measures introduced by the rule, which holds the players accountable for their actions. The defenders are thereby limited in their hard hits. Thus it is realized that the rule has reduced the head injuries that were a common occurrence in the early days before its implementation. The rule receives much support on the conventional view that it greatly mitigates the serious injuries while also punishing those who fail to observe the rules of the game. Such accountability, it is argued, is very important in bringing sanity into the game. It has been realized that the graduating students who join the National Football League (NFL) are becoming bigger and stronger yearly. In that regard, the number of injuries associated with the game is increasing. The game is also becoming more violent given these types of players. The rule is certainly very timel y considering that most of the rules that usually defined the game of football are seriously ignored. In the last few years it has been realized that that most defenders have practically shifted from the conventional methods of tackling and usually confront their opponents head fast. Such dangerous moves usually create crushing tackles. Well, football is certainly intended to be a violent game and most of the hard moves are certainly within acceptable limits (Wingate 78). Nevertheless, proponents of the helmet-to-helmet rule argue that some of the moves made by the defendants are practically unnecessary. As such, given the frequent concussions, it creates the need to control much of the game through the application of universal rules. The new helmet-to-helmet rule is therefore very appropriate and should be supported at all costs considering the important transformation it has brought into the game. One fundamental benefit of the helmet-to-helmet rule is the reduced number of head i njuries that have been associated with its implementation. In each football season, it is estimated that over 20 percent of high school players and 10 percent of college players usually sustain dangerous brain injuries each year (Carter 49). Well, such statistics are shocking and should therefore trigger a new sense of thought in that respect. The increase in the number of concussions is partly attributed to the increasing speed in the games and the defiance of the rules that guide the game. The new helmet-to-helmet rule is therefore perceived as a remedy to the cases of concussions, which usually cause long term effects on the affected people. Such effects include dementia, loss of motor skills and occasional memory loss. These are very dangerous effects that should be controlled at all costs. The imperative of this particular rule at this point in time cannot therefore be underestimated. The challenge is further compounded by the results revealed by new research and evidence which reveals much serious effects of concussions on the affected people. David Kusher in his research realized that cases of multiple concussions spanning over months or years might result into serious neuropsychological deficits. It is also realized that continuous concussions over shorter periods might translate to the second impact syndrome. In this case, a concussion obtained while a player is on recovery from a previous one might lead to a condition known as progressive cerebral edema. Three or more concussions are likely